A Small Guide to Seoul

서울 · suh-ul · Visited and curated by André

Please find my list of recommendations for a beautiful time in Seoul below.

Eat

IDA Seosulla-gil

GO ’26
Contemporary Korean cooking and natural wine on Seosulla-gil, the quiet craft lane along the Jongmyo shrine wall; a short menu that moves with the season.

Nari’s House Itaewon

GO ’26
An old-school pork house going on thirty years; thinly sliced frozen pork belly (naengsam), a paper-ticket queue, worn tables, and a room still mostly locals.

Geumdwaeji Sikdang Sindang-dong

GO ’26
Some of the city’s best samgyeopsal, from a premium YBD pig, in tteokbokki territory; no reservations, so put your name on the list mid-morning and wait it out.

Coffee

Cafe Onion Seongsu-dong

GO ’26
Specialty coffee and pastries in a 1970s metal factory left raw, all concrete and steel; afterwards wander Seongsu itself, the warehouse-turned-boutique quarter around it.

Felt Coffee Gwanghwamun

GO ’26
A direct-trade specialty roaster with a designer’s eye; carefully sourced beans and a room to match, steps from Gwanghwamun.

Fuga Coffee Gwanghwamun

GO ’26
A house-roasting bar on the Gwanghwamun Citywalk; its own beans, serious kit, and a caramel-deep macchiato to sit with.

Look

Leeum Museum of Art Hannam-dong

GO ’26
Samsung’s art museum above Hannam; the traditional wing especially, Mario Botta’s cool galleries climbing floor by floor through Goryeo celadon, Joseon white porcelain and buncheong ware, several of them national treasures.

Deoksugung Jeong-dong

GO ’26
A palace by City Hall where hanok halls sit beside Western neoclassical ones; even just the loop around it, along the old stone wall, is the point.

Architecture

Hyundai Card Libraries across the city

GO ’26
Hyundai Card’s four libraries as design objects: Design in a Bukchon hanok, Music in Itaewon, Travel and Cooking in Gangnam; members’ spaces, so you need a cardholder to get in, but built with real seriousness.

Dongdaemun Design Plaza Dongdaemun

GO ’26
Zaha Hadid’s aluminium wave set down in the Dongdaemun market grid; go for the building itself, though it can read more as an exhibit of its own curves than a place, and empties toward a ghost town off-hours.

Shop

Common Ground Konkuk University

GO ’26
A mall built from two hundred bright-blue shipping containers by Konkuk University; some fifty young Korean fashion and lifestyle labels stacked three storeys up.

A small ritual

The high and low of Yongsan Namsan → the Han

GO ’26
Yongsan in one arc of views: N Seoul Tower on Namsan above, Haebangchon spilling down the slope, and Nodeul Island out on the Han; a district that keeps handing you the city.

Soulful Planned (not yet visited)